Tagged: Online Campaign

Campaigning from yellow diamonds to yellow flowers

In October 2011,  Nick Searcy’s video “He carried yellow flowers” went viral in Fletcher via the student social list. For international students Searcy was unknown to say the least, but this nonsense video endorsing presidential candidate Herman Cain was indeed an interesting campaign finding. Of course the parody did not only appeal to my classmates but also to news agencies and numerous bloggers across the web. Most people I know found it either hilarious or ridiculous, however, regardless of their opinion they still spoke about it, confirming the “media-agenda setting hypothesis.” To date the video drew the attention of half a million viewers on you tube, made it to the list of the most memorable presidential campaign ads in 2011 being the most bizarre, but its impact on the Cain campaign remains unclear.

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