In June 2013 an innovative idea was born at the Tufts Institute of the Environment (TIE). For years TIE has been funding cutting edge research and actively supports the advancement of environmental science. However the infamous gap between theory and practice has blocked research results from reaching wider audiences and creating impact beyond the academic bubble.
In the era of social media the evolution of communication is evident and surely creates numerous opportunities for existing practices to be enhanced. Such practice that needs to change is academic research. What if the findings of academic research could be translated in simple language for wider audiences to comprehend? With the goal to leverage the awareness of environmental sustainability issues, the idea to communicate research through social media storytelling was born!